Meet Magnolia – Gerber’s New Spokesbaby

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Magnolia Earl was picked as the winner of the 10th annual Gerber Baby search, and she’s the first Gerber spokesbaby to be adopted. Magnolia is from Ross, California, and was picked from over 327,000 entries submitted. She has “captured the hearts of the judging panel with her joyful expression, playful smile and warm, engaging gaze.”

“At a time when we are yearning for connection and unity, Magnolia and her family remind us of the many things that bring us together: our desire to love and be loved, our need to find belonging, and our recognition that family goes way beyond biology.” said Bill Partyka Gerber President and CEO in a press release. 

Magnolia’s parents, Courtney and Russell Earl, have two other daughters, Whitney, 12, and Charlotte, 8, who is also adopted.

They were already getting ready to celebrate her first birthday this weekend when they were surprised with the news of Magnolia’s win on the Today Show last Friday. 

“Magnolia has brought so much joy to everyone she meets. Her personality is beyond happy and joyful,” said Courtney Earl, Magnolia’s mother. “On May 9th, 2019 we received a call from the Adoption Agency that there was an expectant mom that was in labor and wanted to talk to us! We pulled off the highway, got a chance to connect with her amazing birth parents, and a few hours later, this sweet baby girl was born. Adoption is incredibly special to our family’s story. Winning Photo Search is an opportunity to tell Magnolia’s story and shed light on all the beautiful and different ways families are made.”

Magnolia will be the official Gerber spokesbaby for a year and featured on the company’s social media pages, marketing campaigns, and has been awarded a $25,000 cash prize, a free year of Verizon phones and service, a $1,000 from Walmart, and a $1,000 Gerber children’s wear wardrobe. 

Past winners have included the first Gerber Baby with Down Syndrome and the first of Hmong descent. Ann Turner Cook, the very first Gerber baby, is still featured in the iconic charcoal sketch done by her mother in 1928 and seen on most Gerber packaging since 1931.

Congratulations to Magnolia and her family! We can’t wait to see her adorable smile as the face of the company.