Instagram TV Has Arrived

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IGTV has arrived.

Instagram announced its new long-form video app on Wednesday, which is a new way for influencers, celebrities, and anyone with an Instagram account to publish videos for their followers.

IGTV is specifically built for high-quality vertical video longer than 60 seconds. IGTV works as either a standalone iOS or Android app, or as an experience built directly into the main Instagram app.

The app is available now on the App Store and Google Play store, and if you’ve updated Instagram in the last 24 hours, you’ve likely noticed the new IGTV button within the app.